In this digital era, social media has become a powerful force in the advertising industry.Its effectiveness is undeniable, it helps the business connect or interact with its set of target audiences.There’s a nostalgic quality of change from print media to digital media, from just watching the Ads on newspapers to viewing it on our phones.With this evolving phase of time, traditional mode of advertisement has come to an end, due to which social media advertising has become the newest craze in the society.
Advertising on social media has become a vital tool for companies of all kinds. Given its capacity to reach millions of people simultaneously, it makes sense that businesses are looking more and more to social media advertising to support their expansion.The data states that approximately 5.35 billion users use social media, and Ads that are spending on social media was more than $173 billion in 2023, but recent data states that it will cross more than $268 billion in 2024.
Social media is not just a platform to showcase your talent, rather it’s open or used as a powerful source of promotion also, starting from small scale business to a large scale business. These days, people are not engaging more in print media, rather they are more into social media platforms. The recent trends have become the source of widespread promotion. It’s been said that the more you share the content, the more it will be beneficial for your business or advertisement to get expanded in a large audience. The good news is that social media advertising is an affordable option these days.
The majority of social media advertising methods are pay-per-click (PPC) or pay-per-view (PPV) in nature, which means you only get charged when someone clicks on your advertisement or watches your video ad. You can therefore minimize your advertising expenses and only pay when someone responds to your campaign.
The trending songs, effects, hashtags will help the business to get more likes and views for their advertisement as people only like to watch those things that are on trend.
Some of the key factors that can help the business for social media advertising:
- Set Target Audience:
- Target audiences are one of the main key factors for advertisement or promotion, as they will be the one who will be sharing your videos, reels or posts in the social media more, if they like your content.
- And for businesses, it’s important to set target audiences for advertising, as if the content that you are producing is not relevant for them, they won’t watch that.
- Suppose, if your business is all about sanitary napkins, then it won’t be relevant for the men, rather it will be more relevant for the women. So, it’s important to set the target audience for advertising.
2. Keeping an eye on Trends:
- People these days are more into trends. So, they only like to watch those things that will make them in a place where they will be appreciated in a set of audience for keeping an eye on the trends.
- As it’s already mentioned above, trends will help the businesses to get more views, because trends are more engaging than that of normal videos or posts. Keeping on trends will be more helpful to get engagement.
3. Selecting platforms for advertisement:
- These days, there’s a huge number of social media platforms available for advertising or promotion, like Instagram, Linkedin, Facebook and Twitter.
- It’s important to know the right platform for advertising or promotion. The power of social media has a great effect on society.
- Every platform has a different role to play in aspect of advertising. Linkedin platforms are more into industry fields, this platform is mainly for job titles, company size and for internships.
- Whereas, instagram is about brand awareness, to boost sales and also to track audience engagement.
- Twitter is more centered to connect its users and allow them to share their viewpoints with their followers.
- While Facebook’s purpose is completely different, it allows users to connect with friends online,share pictures,articles and thoughts with others.
No doubt that there are a lot of options for advertising agencies, but when it comes to delivering world class projects, Auromira Entertainment Pvt. Ltd. stands out to be one of the best advertising agencies for social media advertisement of businesses. The branch of Auromira is not just spread in Bhubaneswar, but it also has its widespread functional branches at New Delhi, Bangalore & Mumbai.
This company is known for its advertising skills, strategies of promotions, cooperative environment, creativity, for working and way more than this. It is a prominent player in the integrated communications and marketing space. It is one of the leading social media advertising agencies for businesses. Dedicated to making sure that customers are satisfied, Auromira is always the first to introduce out of the box ideas that create disruption. With an unwavering commitment to pushing limits, it continuously adopts innovative strategies that upend the industry’s status and establish new benchmarks for excellence in the process.
The projects that made Auromira an award winning agency are:
- Prithvi Manthan: Prithvi Manthan | Environment Song | Shiv Tandav Stotram | Susmita Das | Auromira Entertainment
It is written with “Shiv Tandav Strotram” as the backdrop. The #ShivTandav Strotram is a high-pitched rhythmic chanting of the hymns written and arranged by Ravana, the Demon King, to satisfy Lord Shiva and seek his blessings. The Tandav is an intense and manly dance performed by Lord Shiva to the rhythms of the Damru, the two-headed drum.
- Malhara: Malhara | Hindi Romantic Music Video | Rain Song | Susmita Das, Kuldeep Pattanaik | Auromira |
Capturing the essence of love, “Malhara” is a love story that is written in every drop of rain. Two souls whose love spread in the midst of nature’s chaos. With the breathtaking view of Koraput, it created a celebration of life and love all by themselves.
This music series had created a blast in the social media platforms for which it got tagged as “Best music video” campaigns. Auromira is not just known for or just being awarded for music videos with that it has created many campaigns that did wonders.
Not just music videos, Auromira has also done social media campaigns that have crossed million views on social media platforms.
- Wonder World Advertisement:
Wonder World Advertisement | Odisha’s Biggest Water Park | Fun Idhar Hai | Auromira Entertainment
- It has crossed millions of views on social media platforms, not only the storytelling but also the visualization and the theme has touched millions of hearts.
- Wonder World campaign had got tremendous likes and views that helped the client to gain popularity in the social media platforms for Auromira’s creative visualization, storytelling and for the whole setup.
2. Cyclegiri Cyclothon:
Cyclegiri Cyclothon | Cycle4Change | Smart City Bhubaneswar | Auromira Entertainment
- Cyclegiri Cyclothon is also one of the hit campaigns that created a buzz among the citizens of Bhubaneswar. This campaign had an enormous number of participants from all different corners of Bhubaneswar.
- The aim of this campaign was not just to bring about a change in themselves but to also rejoice the moments, as there are many nostalgic moments, stories and experiences people have with cycles.
These two videos are just a trailer, there are numerous other campaigns where Auromira took the lead and delivered world class projects.
To know more audience can follow or contact them on their various social media platforms:
Website: https://videos.auromirafilms.com/
Instagram: https://www.instagram.com/auromiraentertainment?igsh=MWx5M25kMzA1c25pNQ==
Linkedin: https://in.linkedin.com/company/auromiraent
Youtube: https://www.youtube.com/channel/UCL_HiIMB8-HISsk7V87SGiQ
Twitter: https://twitter.com/auromiraent
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