Ever wondered why videos make a greater impact than just listening to audio or reading words? It's more psychological than we think it to be. Factually, anything that is visual content leaves more impact than audio content. Be it an advertisement or a short film or an infographic. Complex ideas work well with narratives in video format. Imagine The School of Life on YouTube was only the voice talking about the intricacies of life? Or, TEDx Talks were just voiced with no stage, lights, or expressions? Yes, it is wee weird to imagine without visuals. It is obvious why YouTube is still preferred over Spotify for the visual content factor. There are brilliant articles that get published daily in print but rarely get viral or video content gets more viral than reading content.
The whole point of incorporating audio with visuals is to create an impact. Excellent videography tells stories that communicate ideas and the worth of the ideas is transitioned into palatable information that creates an impact.
Over the years there has been a drastic change in the ways people consume content over the internet. What once used to be recreational is now a basic activity, from learning to getting information to getting entertained, and not to forget, we carry our world in our hands, saying videos or reels are trending now is an understatement. Our shortening attention span motivates media like Facebook, Instagram, Twitter, Reddit, and Snapchat to continuously modify their content into bite-size content according to consumer viewing behavior.
The various video content that you consume whether, on social media platforms or flipping channels on YouTube/TV, or surfing Netflix, every video is categorized as Educational, Entertaining, Informational, Promotional, and Documental. The process of collecting information through video content gets easy when you know what type of video content you are looking for and when it comes to hiring a professional videographer or video production house, it is essential to know what genre of video content you are seeking for your brand or narrative or an event. Many video production houses would claim to have mastered all 5 genres but that is far from the truth. A few skills will always be superior to the rest. For example, Auromira specializes in all 5 genres of video content. Still, even we have our favorites due to confidence in our mastery of the Documentary, Promotional, and Entertainment genres. Let's dive deep into the categories of Video Content.
Documentary Videos- A Documentary Video is a non-fiction medium of video content that can be educational, informational, or communicational. This is strictly subjected to real-life people in real-life scenarios dealing with real-life situations in artistic ways that convey the message to its audience. A Documentary will typically have a biography, in-depth interviews, incidents from true events, and so on. Auromira specializes in Documentary Videos that create a buzz in the town and we, of course, have our personal favorites- Balangir Dairy Summit Documentary, Utkal Alumina water positivity (CSR documentary), Sabai Grass crafts documentary (TRI), Goa Tribal Dance Documentary.
Promotional Videos- In the era of convenient networks, wireless internet, and hassle-free mobile devices, Promotional Videos have become quite a popular medium to propagate business or brands. It is a powerful medium for marketers to increase the reach & awareness of a product, service, or brand. Do not get confused with Promotional Video and Advertisement being the same thing because they are not. The critical difference between Promotional Video and an advertisement is that the former is a choice of the viewer i.e. a viewer has the liberty not to choose to watch the video whereas it is not the same in Advertisements. Promotional Videos are designed only for the particular audience that talks about the specifications and features of a product or brand and why it is worth the purchase followed by the call to action. Taking action: a social like or share, or a purchase, are all common goals for promotional video marketers. Examples of Promotional Videos include Talking-head Videos, Corporate Videos, Testimonial Videos, Presentation Videos, and Explainer Videos.
Entertainment Videos- Well, the only purpose of Entertainment Videos exist is to entertain. The sole purpose of Entertainment Videos is for fun! When we say Entertainment Videos, the video content can vary from a big-budget motion picture to horror to comedy to anime to music videos. Auromira truly is a master of Entertainment Videos as we produce Films & Music Videos that are entertaining, informational, and educational. Some of our personal favorites are Prithvi Manthan, Nua Thikana Ku, Naari, Cycle, and Kanchha Lannka.
Educational Videos- coming across educational videos might have triggered nostalgia for school days when the teacher plays a CD or VCR to elaborate on Food Chain or Photosynthesis and this is exactly the meaning of Educational Videos but not limited to Science or Geometry or PPT on History. Educational Videos are more than that as a genre. Any video content that helps you learn or simply educates you is an Educational Video. A video on YouTube explaining how to cook Dal or a Facebook video teaching DIY Dream catcher or a Webinar on Digital Marketing, every different type of video mentioned falls under the educational video genre. A few other examples can be Student ‘Show and Tell’ Videos, Webinar Informational Videos, Video Lesson Series, and Animated Explainer Videos. Television Newscasts
Informational Videos- This is as simple as the name you might feel and quite accurate, Informational videos are videos that display information but by this, we do not mean Whatsapp forwards on COVID-19 prevention tips. Video content that is short, crisp, and to the point with no made-up piece of news or flair. For example, a News clip is a video with interviews, pictures, facts, and instructive messages is an example of Informational Video. Other examples include Interview Question & Answer Videos, Streaming Videos, Online News Websites, Socially-Shared News Snippets (Facebook, Twitter, etc), and Public Service Announcements (PSAs).
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